Why you should not go for “build and forget” website

We all know most websites we visit on the Ugandan-web are boring. That’s because website owners treat building a website like building a house. Something they invest once and forget.

If you treat your website like building a house, then it will not achieve the objective for which it was made. A website is meant to be a channel of communication through which you engage with your current and new clients or users. It’s meant to be like your “newspaper” to your users constantly informing them of the latest updates. Your website should be your customer relationship management tool. A means to create and grow a loyal customer base effectively and cost-effectively.

Unfortunately most website owners don’t achieve these ends because they often do “build and forget” static websites. Users who are now used to a more dynamic, fresh, visual and engaging web with applications such as Facebook, Twitter, Instagram and blogs don’t find visiting these “build and forget” static websites a good investment of their time. That’s why I urged that you’re better running a Facebook page than building a website if you’re not up to the challenge of running a website.

The HatariCloud team is currently redesigning a website for one of client that happens to be an accounting firm. The client had one of those “build and forget” websites which wasn’t converting form them. Also the website was designed using old web technology standards we call Web 1.0 making the site look really so 1999.  So he approached us for a much better, more dynamic, fresh and engaging website. As such, we are designing a simple, modern and engaging website that the client’s users will love to constantly visit. The new website we are building is visual and rich in dynamic content which is shareable across social media platforms. That means more users and their friends will come to know about the client’s site from content posted on social media.

The new web is more dynamic, more visual and more social. Your website should capture these elements else users will not visit your website at all.

Image: websitehome.co.uk